Hi, I'm Jenna

a product designer with ~15 years of experience in UX/interaction design and frontend across B2B/enterprise SaaS, startups, and agencies

Portfolio↓  About · LinkedIn

Illustration of a face with glasses

Product Design

Designing AI assistants to help small businesses

Painting the vision around an evolving technology to align stakeholders and validate ideas, while getting users set up with an AI assistant that saves time and captures more leads.

  • 80% lower cost per lead for one business
  • 55% conversion rate for another

Doubled online mortgage application rate at a fintech startup

Getting first-time home buyers into their dream homes quicker with less stress

  • >2x pre-approval submissions
  • 38.8% sign-up conversion (from 13.8% over 4 mos)
  • 93/100 mobile PageSpeed (from 59)

Design Systems

Driving design system adoption across 13 apps

Unifying and evolving interfaces across old and new apps in a B2B SaaS suite while streamlining product development processes

  • 99% Coverage for “page” component
  • 13+ Apps adopting
  • 20+ Interns trained on design system

About

I'm a creative problem solver who enjoys untangling complex system-wide problems as much as crafting thoughtful end-to-end experiences. As a former frontend developer, I'm a designer who can code. I'm able to bridge the gap between design and execution to make sure things come out as intended, from the flow to the details.

The common thread throughout my varied experience is that I adapt my process and bring out different skills as needed to move things forward.

Illustration of yarn, knitting needles, and thread In my spare time, I knit, draw and paint, or fiddle with code. You can check out my blog to see what I’m up to.


Currently looking for a new role in product design or design systems. Open to contract or part-time. Message me on LinkedIn or by email at hi@jennabarth.com.

Find me on: LinkedIn  ·  Bluesky