Hi, I’m Jenna
a product designer with 15 years experience in UX and frontend, specializing in systems thinking and design craft across B2B SaaS and consumer web apps
Product Design
Designing AI assistants to help small businesses
Painting the vision around an evolving technology to align stakeholders and validate ideas, while getting users set up with an AI assistant that saves time and captures more leads.
- 80% lower cost per lead for one business
- 55% conversion rate for another
Doubled online mortgage application rate at a fintech startup
Getting first-time home buyers into their dream homes quicker with less stress
- >2x pre-approval submissions
- 38.8% sign-up conversion (from 13.8% over 4 mos)
- 93/100 mobile PageSpeed (from 59)
Design Systems
Driving design system adoption across 13 apps
Unifying and evolving interfaces across old and new apps in a B2B SaaS suite while streamlining product development processes
-
99%
Coverage for “page” component
-
13+
Apps adopting
-
20+
Interns trained on design system
About
I’m a creative problem solver who enjoys untangling complex system-wide problems into intentional end-to-end experiences. As a former frontend developer, I’m a designer who can ship. I’m able to bridge the gap between design and execution to collaborate towards product outcomes, while holding a high standard for craft details.
Most of my career has been at a B2B software company that grew 10x in size over my ten years there. I went from being part of an agile team to coordinating across teams and divisions. I worked across a suite of 13 apps (platform and products) for a range of user types and business models. I also led a design system and mentored designers and developers in design and frontend.
The common thread throughout my varied experience is that I adapt my process and bring out different skills as needed to move things forward.
In my spare time, I knit, draw and paint, or fiddle with code. You can check out my blog to see what I’m up to.
Currently looking for a new role in product design or design systems. Open to contract or part-time. Message me on LinkedIn or by email at hi@jennabarth.com.
Driving design system adoption across 13 apps
Unifying and evolving interfaces across old and new apps in a B2B SaaS suite while streamlining product development processes
- 99% Coverage for “page” component
- 13+ Apps adopting
- 20+ Interns trained on design system
I’m a creative problem solver who enjoys untangling complex system-wide problems into intentional end-to-end experiences. As a former frontend developer, I’m a designer who can ship. I’m able to bridge the gap between design and execution to collaborate towards product outcomes, while holding a high standard for craft details.
Most of my career has been at a B2B software company that grew 10x in size over my ten years there. I went from being part of an agile team to coordinating across teams and divisions. I worked across a suite of 13 apps (platform and products) for a range of user types and business models. I also led a design system and mentored designers and developers in design and frontend.
The common thread throughout my varied experience is that I adapt my process and bring out different skills as needed to move things forward.
In my spare time, I knit, draw and paint, or fiddle with code. You can check out my blog to see what I’m up to.
Currently looking for a new role in product design or design systems. Open to contract or part-time. Message me on LinkedIn or by email at hi@jennabarth.com.